Publisher FAQ

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    What are the primary benefits of signing up?

    Our platform enables you to sell video ads on non-video pages...a monetization breakthrough for sites that are negatively impacted by declining display ads. In addition, by separating the ad from editorial content, we allow publishers to sell areas of their sites that heretofore have been challenging.

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    Can I traffic ads anywhere?

    Yes. Our platform allows you to serve the ads only against customers and areas where you need better monetization. For instance, if you wanted to sell introstitial video ads against against traffic coming from Twitter or Facebook, we can enable that.

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    How does ShortTail review sites that would like to use the Platform?

    Ideal site candidates are those that have a high daily unique audience, high-quality content, and an internal sales force.

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    How long will it take to implement the ShortTail Ad Platform?

    After signing up, it is possible to launch within a week.

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    Are there different types of implementation a Publisher can select?

    Yes, we have several different options that allow for varying levels of targeting and technology. Check out our Implementation Methods area for more detail.

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    How can I roll the ShortTail Ad Platform out to my sales team?

    Once you sign up, our team will set up an implementation meeting. At that time, we’ll work with you to identify the best methods to support your team’s efforts.

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    Is the platform compatible with all browsers and operating systems?

    Our platform is compatible Windows XP, Windows Vista and Mac OS X and runs on IE6+, Firefox 3.0+, Chrome 2.0+, and Safari 3.0+.

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    If I don’t have a sales team, can ShortTail sell ads for my site?

    Not at the current time.