Marketing Vox

Ad Networks and Analytics:

• FetchBack launched FIDO 2.0, a tech platform that hosts analytics remotely. Users can access campaign reports, review and update their campaigns.

• Sorenson Media launched Sorenson 360, an internet video delivery network that enables users to easily publish and produce high-quality online video. Rates are intended to appeal to small- and mid-sized businesses.

• The digital :30 spot is on its way, courtesy of ShortTail Media and its beta pool for Digital 30 (D30).

• The Gay and Lesbian Alliance Against Defamation (GLAAD) launched its Advertising Media Program, a network for advertisers and publishers seeking to target the gay community.

• Epicenter Network launched DM2.com, a free website builder that lets users build and integrate text, display and CPA ads. It also pays a revenue share for business generated through these sites, and incorporates sites in an affiliate network.

• Publicis’ Starcom MediaVest has launched the SMG Exchange (SMGX), a media buying entity that will incorporate digital data, marketplace intelligence and “as-yet-undisclosed” elements into its buying proposition.

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