Flexible user experience

Publishers use programmable CLOSE and AUDIO buttons to regulate user experience. Most Beta publishers set mandatory watch times of 5 & 10 seconds to drive the most revenue; one publisher decided to use an immediate close to mitigate user concerns.

Beta results

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  Advertiser Results: Our beta showed a 28% Increase in Ad Awareness and a 30% Increase in Purchase Intent

  Source: Insight Express Study (weather.com) September 2009

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  Consumer Findings: With Focus Features, consumers watched 50% more than required. 21% of users watched the entire 30 seconds.

  Source: Visible Measures (EW.com) September 2009