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What is the ShortTail Ad Platform?
The platform is a new advertising system that serves an ad layer over a web page, enabling high-impact, full attention video ads on non-video pages.
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What is the cost basis? CPM? CPE?
Our costs are paid by participating publishers and included in the price you negotiate for a media buy.
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How effective are ads that run on the platform?
Our ads are highly effective. In our Beta tests, we’ve shown a 28% increase in brand awareness and a 30% increase in purchase intent for the product being advertised (against control groups).
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Can I target specific user groups or audience segments?
Yes. We have numerous ways to segment audiences that are determined by each publisher’s implementation. For specific details, please ask your respective publisher representative or contact us via our Contact us page.
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What kind of creative do I need to provide?
We can take any video format, although Flash video is preferred. Please see our Ad Specs area for more details.
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What kind of interactivity does your platform provide?
Our mouseover layer provides the ability to link out to your social media campaign pages, online coupons, your website, or any other page.
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I’m interested. Do I buy from ShortTail Media, or a Publisher?
You buy through a publisher. We’re constantly adding new publishers, so please contact us for the latest list.
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What reporting/metrics do you provide?
In addition to standard advertising campaign reporting, we provide all the playing metrics that let you know how people are engaging with your ad(s).
