AdAge Best Practice: “[ShortTail] focuses on ‘the only really good inventory out there to provide value on a brand basis: video.’”

“With the beta launch of ShortTail Media’s [new platform]…we’re seeing a move toward an interruptive online ad model.”

“ShortTail’s units are part of a recent movement to bring bigger, more interrupting ad online.”

“The moves are necessary because the ad system on the Web… does not work for content sites.”